Tampa Bay Florida

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What do you think of my restaurant idea? Can you please give me feedback?

Here’s the idea. I plan on capitalizing on the yuppie market. Big time. Yuppies love to go out and eat all the time here in Tampa. And the dining scene here is dismal. It is filled with chain restaurants frequented by tourists and retirees (we are the original home of the Outback Steakhouse empire). I plan on serving up microwaved meals that you can find in your grocer’s freezer. Then I will put it on a plate and arrange it in a super fancy manner with parsley and the works. And I will give it my own name. If it is a frozen tuna casserole dinner, I will call it Tuna (insert any random French word here). And the overhaed and labor costs will be low. All you need is a couple of guys working microwaves that are heating the meals up and putting dishes in the dishwasher. Alot of yuppies can’t tell the difference between fine food and regular slop. So I will price the food very expensively. My only problem is when chefs or food critics come around. They will be able to tell the difference.

While it may be true that a lot of people can’t tell the difference between great ingredients in food and doo-doo, people on some level, perhaps below conscious awareness, migrate away from restaurants that migrate towards cheaper ingredients.

I have seen this a lot of times. A restaurant will open, and will be using good ingredients for their food. Then over time, they will gradually experiment with using cheaper ingredients, customers disappear, and the owner/manager wonders where the customers went.

I happened to talk to a restaurant manager today about this and he agreed that whenever a restaurant migrates to cheaper ingredients, the customers leave, for whatever the reason may be.

I can tell the difference. Most people I have met can tell the difference also. I have eaten in restaurants that serve canned food, and Italian food that was obviously from a TV dinner. I never went back, and surprise, they had very few if any customers.

I don’t think your idea will work.